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Archive for training videos

Oct
14

Starting Point Weekly Issue 10

Posted by: | Comments (4)

Issue 10

 

 

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***Starting Point Weekly

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Greetings and welcome to this week’s newsletter, I hope you have had a good week and are ready to crack on with building your online business. Now that you have your site up and running its time to talk about getting visitors or traffic as it’s known to your site.

Traffic is the life blood of the internet, without traffic everything we have done is pointless because without visitors nobody will see your offers and therefore you won’t make any sales.

So how do we get some, well there are two types of traffic, free and paid for as we touched on last week.  The choice is yours but will depend on your budget and your spare time.

The paid route is much quicker and you could have visitors to your site in a few hours with just a few minutes work. But the free route will take much longer, weeks or months of work and will get fewer results.

Like everything in life there is no such thing as a free lunch, you are trading your time to save money therefore it is not strictly free and depending on how much you value your time will determine the cost to you.

However I will cover both methods so you can make up your own mind but what I will say is you are far more likely to carry on with this and succeed if you can afford to spend a little money on traffic as its easy to lose interest if you are spending weeks posting on forums and blogs and not getting many results.

The quicker you can get your first subscribers and sales the more motivated you will become to get more and this will give you the drive to take you forward.

When I first started I spent months writing articles and trying other free methods but became frustrated by the results and gave up for a while because I listened to the gurus and thought I would have overnight success.

Even with paid methods you will not have overnight success, if you have a good enough free gift and offer you will get subscribers quite quickly but it will take time to build your sales funnel and get it working properly and to get enough subscribers buying regularly from you to give you a decent living, but it is worth doing.

Once you have got it all right you will have the nearest thing to push button success there is. You will just send out an email to your list that you have built a relationship with offering them a quality product that will help them with their business.

Then because they trust you they will buy from you again and again as long as you don`t promote crap to them. So it is worth doing but you have to lay solid foundations first like anything in life.

So whatever you do don’t give up on your dream you can do it. Check out the short video below from actor Will Smith on why he is successful to give your confidence a boost.

 

Click here to view and enjoy.

 

 

 

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     Thought For Today

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Isn’t it funny how thirty people can listen to the same speaker and have thirty different responses.

 

I’ve done it myself – sat in a room listening to someone speak and thought how boring or irrelevant their talk was. But later on, comparing thoughts with others, find that they thought the speaker was wonderful.

 

We can all project our knowledge to the world at large – but the world isn’t always listening.

 

Some days I get emails that say how the writer felt that this newsletter was talking directly to them, and in the same inbox others say that they didn’t think much of the edition.

 

It isn’t in the speaker, it is in the listener.

 

There is no solution. We are all different and have different needs right now.

 

The only advice I can offer is that we all should take notes even if the subject matter doesn’t seem to be exactly what we want. Because, tomorrow it might be.

 

Our needs change. Sometimes we NEED a reminder of something basic, sometimes we NEED to be stretched.

 

Whoever you are listening to – whether a family member or a public speaker – pay active attention. there might just be something in what they are saying that you will NEED tomorrow.

 

 

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     Quotation

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Dwight D. Eisenhower said,

 

“An intellectual is a man who takes more words than necessary to tell more than he knows.”

 

 

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3 Important Steps To A Successful Business

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Follow these 3 steps and you won`t go far wrong in creating a successful online business.

 

 

1.) Focus – this one is tough with all the glamor and glitz and shiny objects in the

market today.  Once you have a project that you are working on,

Stick With It. – Like my one of my favourite movies – Focus Daniel Son!

 

2.) Give It All You Got.  – Immerse yourself in your project.  Make

it a goal to know it inside and out, and be an expert at it.  Then put all

you can muster behind it.  Don’t skimp out on things, put the effort in

and FINISH the project.

 

3.) Know When to Move On – Wait for it!

Move on when you have completed the task and you put it out there!

Don’t quit halfway through, even if you get stuck, just keep at it.

 

Maybe it will fail, maybe it will be great.  You will never know unless

you put it out there. Either way you will have gained TONS of

knowledge and experience.

 

 

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     A Moment’s Inspiration

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Listen to your thoughts because even though you may have had them a thousand times, each time they are original.

 

Each time you have a thought you bring to it all the experience of your life so far – and so each time, you can attach more to it. Until one day, all the pieces fit.

 

 

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This Week’s Quick Tip

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Every time you pick up the telephone, smile.

 

A smile is not just a movement of muscles. It permeates your whole being. Smiling changes the way you speak, and it changes the way you think.

 

The person on the other end of the line may not be able to see your sunny face, but they will surely notice your tone of voice and respond positively.

 

When you are smiling, your own brain tries to keep up by replacing negative emotions with positive ones. Your responses in the phone conversation will be coloured by positivity.

 

‘When you’re smiling, the whole world smiles with you.’

 

 

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The A-Z Of Internet Marketing

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J is For Jing

What is Jing ? Jing is a program that allows you to instantly capture images and record video on your computer. It is a free but stripped down version of Camtasia which is used by most marketers to create videos and powerpoints.

Camtasia is what I use to create all your training videos but at around $300 it’s not cheap.  When you are ready to move into video creation Jing is a good place to start and work up to Camtasia when ready.

If you want to know more about Jing and Camtasia just go to good old youtube and type them in for a full tutorial.

 

 

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Just For Fun

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When a female elephant has been pregnant for more than 20 months, she goes in search of a boraginacaea tree. A chemical in its leaves can induce labour.

 

Perhaps Melanie in the movie ‘Gone With the Wind’ should have popped out to the jungle – according to the actual historical battles mentioned in the film, her pregnancy lasted 21 months!

 

 

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       Free Traffic

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Traffic is a huge subject that it is impossible to cover fully in this newsletter, but what I will do is list some of the free ways to get traffic to help you get started.

I will also create a training video as usual to help you learn more and in next weeks newsletter we will be discussing paid traffic.

I am also giving you the option to purchase a low cost video training course on traffic generation in depth at the end of the newsletter to really kick-start your business. I also comes with PLR rights so you can use this products yourself and add it to your sales funnel so it`s win- win.

1. Blog Commenting

Many people dismiss this but the truth is that blog commenting is one of the best ways to sow the seeds of future relationships with other marketers in your niche.

Plus in the short term you get a link back to your website.

You just go to Google and type in your niche, for example internet marketing and then the word blog or forum and you will find thousands. Before you post just check there is lots of recent activity by checking the dates of the last posts as it`s no use posting on a dead site.

You then just read some posts and try to interact with people by answering questions and being helpful to build up your reputation.

If you are thinking I am new to this how could I answer these questions just Google them and then provide the answers on the blog and maybe offer a link to some training you may have found on say YouTube or better still something you have created yourself.

I have used blog comments myself and in the past and it has hooked me up with some great joint venture partners.

2. Guest Posting

This is where you find active blogs or forums in your niche that accept guest posting and you simply write a short post providing some information that will be useful to the readers and have a link back to your site or blog in the signature box. Don`t whatever you do try to sell from this post or you will be instantly banned from the forum.

Imagine writing a 400 word article and then having it published on cnn.com or bbc.co.uk with a link back to your squeeze page or blog.

Do you think you would get traffic?

I should say so!

Of course, targeting these 2 sites is pretty difficult but there are many other high traffic sites in your niche that you can easily write guests posts for.

You can even outsource your articles if you don’t like writing.

You can generated an awful lot of traffic this way and I highly recommend it to you.

3. Offering Free Content

This is really a more generalised version of guest posting.

Instead of just offering articles to other marketers think about what else you can offer.

You can provide PDF resources lists, cheat sheets, videos and webinars in return for links back to your site.

This can be very powerful and if you leverage and repurpose the content you already have you can do this with virtually no effort. I’ve literally aggregated some old blogs posts or used a free gift I’d already created for a squeeze page and given this to other marketers for publication.

If you have no budget for paid advertising this is a great way to go. Especially when you start out because at that point you have less to offer in terms of doing joint ventures than more established web-business owners.

4. Forums

Instead of waiting for the traffic to come to you why not go where the traffic already is?

Forums are full of passionate people who are interested in the subject matter of your niche.

The simplest strategy is to put a link to your squeeze page or blog in your forum signature (the text that display below every post or thread you make) and get involved in the discussion adding value wherever you are!

However, many forums have promotional areas where you can offer your products (free or paid) and you might also consider advertising on the forum too (e.g., with a banner or text ad).

5. Interviews

Find experts in your niche, interview them on Skype, record the call with Pamela (PC) or Call Recorder (Mac), edit it with Audacity and publish it to your blog using the WordPress plugin audioPlayer.

In many cases the interviewee will promote the interview to their list. Also you are aligning yourself with experts which raises your status and this is a superb way of developing those golden relationship which can ultimately result in joint ventures.

6. Adswaps

Adswaps is a free traffic strategy and work like this: You promote my squeeze page to your list and I’ll promote your squeeze page to my list.

I don’t do this very much but many people do and it can be an excellent way of boosting your subscribers.

The only thing is that you shouldn’t get too carried away with them because if you do adswaps all the time then your subscribers will end up on multiple lists and be less attentive to your emails. So your open rates will decline and ultimately your list will just die!

This is a strategy you can use a little later on as you will need a list of at least a few hundred subscribers before you can swap with people.

7. Webinars

I realize this is a little advanced but something to keep in mind for the future. Putting on webinars for other marketers is an excellent way to network, gain more exposure and gain instant traffic.

On the webinar you can either:

1. Provide free training.
2. Sell one of your products (and split the profits with the other marketer).
3. Provide some free training on an affiliate product and then promote your affiliate link at the end (again split the profits with the other marketer).

8. Joint Ventures

Again for the more advanced among you. You create a product and approach other marketers to promote it to their lists. The trick is:

1. Create a great product that people actually WANT (quite important)

2. Warm up your relationship with the other marketers before you ask for the JV

9. 100% Commission Offers

Again you create a product but then offer affiliates 100% of the profits for them to promote.

It works REALLY well as the other marketers are extremely incentivized to promote for you and crucially you end up with buyers on your list which are so valuable as you can make your money by promoting other products to them on the “back end” of your business.

Also this is more about having affiliates than JV partners.

The difference being that JV partners have a much closer working relationship with you compared to affiliates. You can get affiliates that send loads of traffic and sales but you have  never even met, emailed or spoken to!

I could go on and on and there are a multitude of traffic strategies out there. But the ones above work and they will work for you to if you’re willing to put in some time and effort.

As I said earlier you can short cut traffic by paying for it to save yourself this time and effort but that will depend on your budget and will be covered next week. This is just a brief description of free traffic and I will provide you with more detail in the training videos at the end of the newsletter.

But in the meantime download this free book on traffic generation by clicking here.

If you would like to learn much more I am providing a low cost video course on traffic generation which you also get PLR rights to, so you can add this product to your sales funnel and get your money back with your first sale. Just click this link here to learn more.

 

 

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       Parting Words

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As promised here is the link to the 25 written for you emails for your autoresponder again, if this is the route you wish to follow. You just need to customise them a little by adding your own name and any links you might want to add. This is the way forward unless you really like to write things yourself, you can have them up and running in a few minutes from now.

Just click here to learn more and get instant access.

 

 

Don`t forget to watch this weeks video training just click here and I will speak to you next week.

 

To your continued success

Mike

 

 

 

 

 

To contact me by email go to [email protected] any useful tips or information you may know that you would like to share with the readers just email me and if it gets included in a newsletter I will give you full credit by name.

 

 

 

Mike Rylance is the publisher of Starting Point Weekly your internet marketing weekly newsletter, for all back issues visit the archive at www.theinternetmarketingbusinessacademy.com

 

 

 

Aug
03

Starting Point Weekly Newsletter issue 2

Posted by: | Comments (0)

 

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Starting Point Weekly

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Greetings

and a very warm Welcome back, I do hope you enjoyed last weeks launch newsletter. If you missed it for any reason, you can catch up at the Starting Point newsletter archive located under Starting Point WeeklyNewsletter archive in the categories section of this blog on the right of the page as with all our back issues.

 

Have you had a chance to look at last weeks free download Think And Grow Rich yet.  This is an awesome book that has sold over 30,000,000 copies and has been read and used by just about every successful person in our times. If you haven`t read it find the time and give it a look.

 

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What do you want?

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This week I thought I would get you thinking about what it is you want from life. What part of your life would you like to improve, think about it for a moment.

What

part of your life isn`t going the way you had hoped and what are you prepared to do about it. You see it`s no use going through life moaning about things if you are

 

not prepared to take action yourself to change things. Nothing is set in stone, with a little effort you can change anything in your life you just need to ready for

 

the challenge ahead. Take a piece of paper now and write down the biggest thing in your life you want to change right now, be it more money, better job, house, car, to

 

become self employed, work from home, you decide. Once you have decided you then need to plan how to get there, lets say for instance you want extra income and in

 

these trying times who doesn`t you need to think about how you are going to get it. Can you get a better job or promotion or work longer hours. Is your partner working

 

is so can they work more hours or get a job if they are not working. Failing that can you reduce your monthly out goings even slightly to give you more spare cash, you

 

see there are more ways than you think of getting more money. Have you ever thought of selling your unwanted items on ebay or even buying from a wholesaler to resell

 

on ebay for a profit. Before you dismiss the idea think about why you can`t do this, there are millions of people making a full and part time living on ebay. It

 

doesn`t involve giving up your job, at least until you are making enough to quit if that is your aim, and you can start with just a few dollars worth of stock and

 

perhapes make just a little money for a special treat yourself and once you see it can be done build on that. Alternatively, just sell your unwanted items and use the money to start your own internet marketing business, I will be helping you with that next week. Put it this way, only you can change your life, if you

 

take no action how can anything ever change. To help you out if you think this may be for you I am including a free guide to using ebay, why not download it and see

 

what you think, then look around your house, loft and garage and you will be amazed at some of the things you have lying around that you no longer need. Then gather

 

them up, photograph them and put them on ebay you have nothing to lose and it may be the start of a whole new life.  Download your report here.

 

 

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Thought For Today

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Become a child.

 

Children learn because they are always asking questions. Why this, how that, where is it, who did it, what can I?

 

Adults learn to NOT ask too many questions – and therein lies the problem.

 

By suppressing our inbuilt curiosity, we suppress our creativity as well.

 

Try this exercise.

 

Next time you walk along a street with shops in it, look in the windows. But unlike the way you usually do it, look with a question in mind: “why did they do that?”

 

And then worry about the answer!

 

Only by solving the question for yourself can you move on to the next one – make a game of it!

 

When you’re done with shops, move on to newspaper ads.

 

“Why did they do that?” “How is this supposed to make me feel?” “What would I have done to make that better?” “Who are they directing this message to?”

 

When the questioning habit gets fixed in your brain, along with it will come a massive boost in your creativity, general problem-solving abilities and love of life.

 

The world is a pretty spectacular place when you learn to see it in the full colour hue that endless questions paint it with.

 

 

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Quotation

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Ralph Waldo Emerson said,

 

“Nothing astonishes men so much as common sense and plain dealing.”

 

 

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A Moment’s Inspiration

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Lao Tzu said, “Kindness in words creates confidence. Kindness in thinking creates profoundness.”

 

What did he mean by kindness?

 

Quite simply, he was referring to positivity.

 

Make a list of all the positive words you can think of, keep that list with you to add to all the time, and make a commitment to yourself to incorporate as many of

 

those words into your speech and thoughts as you can every day.

 

In no time at all you will be more confident and profound.

 

And all because of a few little words.

 

 

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The A-Z of internet marketing

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For those of you new to internet marketing I am continuing this weekly section to explain some of the terms used in internet marketing to help you understand how the business works and what you will need to start your online business. So without further ado lets get started.

 

B is for Backlinks

Backlinks are one of the most important ways of climbing to the top of google page rankings. Here is the official definition. Backlinks are incoming links to a website or webpage. In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node.  Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

The search engines often use the number of backlinks that a website has as one of the most important factors for determining that website’s search engine ranking, popularity and importance. Googles description of their page rank system, for instance, notes that Google interprets a link from page A to page B as a vote, by page A, for page B.

Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.

Websites often employ various techniques (called search engine optimization usually shortened to SEO) to increase the number of backlinks pointing to their website. Some methods are free for use by everyone whereas some methods like linkbaiting requires quite a bit of planning and marketing to work.

Some websites stumble upon “linkbaiting” naturally; the sites that are the first with a tidbit of ‘breaking news’ about a celebrity are good examples of that. When “linkbait” happens, many websites will link to the ‘baiting’ website because there is information there that is of extreme interest to a large number of people.

There are several factors that determine the value of a backlink. Backlinks from authoritative sites on a given topic are highly valuable. If both sites have content geared toward the keyword topic, the backlink is considered relevant and believed to have strong influence on the search engine rankings of the webpage granted the backlink.

A backlink represents a favorable ‘editorial vote’ for the receiving webpage from another granting webpage. Another important factor is the anchor text of the backlink. Anchor text  is the descriptive labelling of the hyperlink as it appears on a webpage. Search engine bots (i.e., spiders, crawlers, etc.) examine the anchor text to evaluate how relevant it is to the content on a webpage.

Anchor text and webpage content congruency are highly weighted in search engine results page (SERP) rankings of a webpage with respect to any given keyword query by a search engine user.

Increasingly, inbound links are being weighed against link popularity and originating context. This transition is reducing the notion of one link, one vote in SEO, a trend proponents hope will help curb linkspam as a whole.

It should also be noted that building too many backlinks over a short period of time can get a website’s ranking penalized, and in extreme cases, the website is de-indexed altogether. Anything above a couple of hundred a day is considered “dangerous”.

Sorry I know all that sounds complicated but you do not need to understand it all. In a nutshell, a backlink is a link, or vote if you like from another site by linking back to yours. The higher the page rank of the site linking back to you the more weight in Googles eyes that link carries.

The more links you can get especially high ranking ones from such as .edu domains  or pr5 plus pages the higher up the search engine rankings your page will go. Don`t worry about any of this when the time comes to get backlinks I will either teach you with step by step instructions or show you how and where to outsource this work for just a few dollars.

 

 

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This Week’s Quick Tip

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Why discounts are disastrous and bonuses beneficial.

 

Giving a discount is a favour granted by you to the buyer. But a bonus has to be earned.

 

That is a huge difference.

 

Once you cut your price, you psychologically set a new cost position in the buyer’s mind. Next time the discounted price is the one they compare with.

 

A bonus has the opposite effect. The buyer feels good about the sale, having won the bonus, but your price base hasn’t been eroded.

 

Whenever possible, sell a sale with a bonus, to the benefit of the buyer, rather than accept a discount, to the detriment of your company.

 

 

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Just For Fun

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Once a Swift leaves its nest it remains in the air for between two and four years at a time – eating, sleeping and mating on the wing. It is estimated that a young

 

Swift travels non-stop for over 300,000 miles before making its first landing.

 

 

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Parting Words

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Please you owe it to yourself to take charge of your life. No one can do it for you but to do this you need to know what you want otherwise it`s like leaving the house on a car journey without having a destination.

 

You will just drive round and round but never get anywhere and it`s the same with life, know your own destination and then map out how to get there a little as a time. I will help you do this so stay with me over the coming weeks, as always feel free to email in any comments or suggestions on any improvements or additions etc as it`s your newsletter and I want you to get the maximum out of it.

That’s it for now I will speak to you next week and don’t forget this weeks training video below.

 

Click here for week 2 training video

 

To Your Continued Success

 

Mike Rylance

 

 

 

Aug
03

Starting Point Weekly Newsletter issue 1

Posted by: | Comments (0)

 

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     Starting Point Weekly
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Hello and welcome to the first of my weekly newsletters. My name is Mike Rylance and I have spent the last few years studying what it takes to make money online. Before we go on I would like to add I am not a guru, but I have several websites of my own and know you can make a good living online by following a few simple step by step techniques that I intend to share with you over the coming weeks and months.

It is my intention to research all the popular products out there every week and buy any I think will benefit you.  I will then research them and, if and only if, I think they will be of benefit to you, I will recommend them to you so the risk is mine and not yours.

Rest assured I have your best interests at heart, I will not recommend rubbish to you as you will simply unsubscribe from my newsletter and I would not blame you. The world is full of marketers who pretend to be your friend, when really a quick buck is all they are interested in.

I can assure you I am different, I make a reasonable living and do not need to take advantage of you. I genuinely want to help you make a good start making money online, which is why I have started this newsletter.

I will never, hand on heart, tell you to buy anything I have not bought or created myself and fully reviewed to see if it will be of benefit to you. I know it can be overwhelming all the different ways of making money online but trust me I will help you find the best way through it all, so just sit back and let me do all the hard work for you and take all the risk.

This newsletter is designed to be interesting and readable and give useful information to help you on your journey to internet marketing success. It will give useful and free information and video training about how to make a living online along with some product reviews that I think will help you on that road to success.

So just sit back and enjoy. If you can think of anything that should be included in the newsletter that will increase its usefulness please email me and I will see what I can do because I want to make this as much your newsletter as my own.

The first thing we must establish is the belief that this can be done, because without that unfortunately you are beat at the first hurdle.

In Alice in Wonderland, Lewis Carroll wrote “Sometimes I’ve believed as many as six impossible things before breakfast.”

Today, I don’t know if you’ve had your breakfast or not yet, but I certainly don’t want you to believe six impossible things. Just one will do to start with.

The one impossible thing that I want you to believe today – and I really mean BELIEVE it with every ounce of your being – is that you CAN.

You CAN achieve success.

You CAN do anything that you WANT to do.

You CAN … fill in your own blank!

With that fundamental belief, anything that is physically possible is within your range. At times, even disability isn’t a barrier if you have sufficient belief.

I read last month about a young man who was a successful mountain climber. He had a fall and trapped his arm between two rocks.

He had a choice that most of us couldn’t imagine having to take – he could hang there until he died, or he could cut off his own arm. He chose to live. But that horrific tale isn’t the end of it.

He could easily have decided that without an arm, his mountain climbing days were over, but not this guy. He has the fire of ‘I Can’ burning like a torch inside of him.

He now has a prosthetic arm, shaped like a pirate’s hook and he is back climbing mountains like he never left off. His story was so inspiring they made a film about it called 127 Hours as I am sure most of you will know.

You don’t need to cut off your own arm to prove that you can climb mountains – and we all have different mountains to tackle in any case. What you do need is an absolute, unshakeable certainty that you CAN climb it.

When you KNOW that you CAN, actually doing it doesn’t seem so hard after all.

What is difficult is knowing where to start, as there is so much information out there and it’s so easy to become confused or to fall for the B.S. of the instant riches brigade. I have been there too and spent a fortune on every get rich quick scheme I could get my hands on.

But as soon as I hit a problem there was nowhere to turn, so I spent more money and tried something else, needed help and couldn`t get any then gave up and spent more money, sound familiar?

I want to be honest and open with you right from the start, I will be promoting products when I come across any that I think will genuinely help you and are of good quality and from marketers of integrity, hey we all have to make a living, but of course you are under no obligation to buy anything ever, if you don`t want to.
However they will all contain the information you need to help you make money online, I will never promote products unless they are of good quality as I want to earn your trust.

But if you are serious about making a living online like everything else you will need the information to do it and unless you already have it, you will need to acquire it from somewhere. It is my intention to sort out the wheat from the chaff for you to save you from wasting your hard earned cash and provide as many free resources as possible.

 

 

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     A-Z Of Internet Marketing
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For those of you new to internet marketing I am starting this weekly section to explain some of the terms used in internet marketing to help you understand how the business works and what you will need to start your online business, along with the weekly training videos. So without further ado let’s get started.

 

A is for autoresponder

Lots of people talk about autoresponders and how you can use them to grow your business online. But what actually is an autoresponder?

Quite simply, it’s a piece of software that enables you to send emails to people automatically. What you can do is set up a sequence of prewritten emails that are sent out to prospects on your database at regular intervals.

The importance of this cannot be underestimated. Time and time again internet marketing gurus tell you that the money is in the list. This is not by accident. The online marketing specialists know that this is fact. The more people you have on a mailing list that are interested in your products or services, the more sales you will make.

What you do is you create, let’s say, a seven part email course. Then you can set the intervals for the emails to, say, once a day and send them one part of the course each day. So you write the emails and then anyone joining that list will automatically be sent those emails for the next seven days.

This doesn’t matter if you’re online or if you’re away from the computer. They will get sent automatically. They also get added to the list automatically. And if they choose to unsubscribe, all of that is taken care of without you having to lift a finger.

The main benefit to using an autoresponder is connected to the fact that the majority of people need to be told about a product seven times before they buy it. So I want to ask you, how many times are you telling your visitors about your product?

Chances are it’s less than seven. Research has shown it takes on average 7 contacts with your potential customers before they will buy from you the first time.

They’ll land on your homepage or somewhere else on your website and they’ll look at your offering, but the majority of your sites visitors will disappear. So unless you can get them onto an opt-in mailing list, either a course or free information that is of multi-part format, the chances are you will have lost them forever.

You can use an autoresponder to send these messages out to people with their permission convincing them and educating them about your product.

This is simply a form of permission marketing. People will give you their permission to receive emails in return for you giving them free, quality information. Do not load the messages with over-hyped sales pitches, but give them real quality information with a small mention about your product at the end.

What you’ll find is that people come to know you and grow to trust you over time as you send them more and more information. The longer you can maintain this relationship with them, the more likely they are to actually buy from you.

The beauty of this is that using an autoresponder saves you the costs of printing, posting and packaging and enables you to contact and keep in touch with all your prospects around the clock without actually having to do anything. There are many autoresponder companies out there some free and some paid.

But from my experience if you are serious about your business you want the best which for me is hands down Aweber. But you do not need one until you have put everything else in place first, which we will talk about at a later date as I do not wish to overload you with information.

You can start without an autoresponder, without your own product and even without your own website, but I will go into that more in the coming weeks and give you more free resources to show you how.

 

 

—————————————————————-
Quotation
—————————————————————-

 

 

Benjamin Disraeli said,

“Action may not always bring happiness; but there is no happiness without action.”

 

 

—————————————————————-
     A Moment’s Inspiration
—————————————————————-

 

If you think you are beaten you are;
If you think you dare not, you don’t.
If you’d like to win, but you think you can’t,
It’s almost a cinch you won’t.

If you think you’ll lose, you’re lost,
For out in the world we find
Success begins with a fellow’s will;
It’s all in the state of mind.

Walter D. Wintle.

I have a free gift for you to help you build your positive mind set because without this my friend, as I said you are already beaten. This is one of the best self-help books ever written and has sold over 30 million copies to date, it’s called Think And Grow Rich by Napoleon Hill. To download your free copy just click on the download now link below and save to your desktop or somewhere you can find it later and enjoy with my complements.

Download Now

—————————————————————-
     This Week’s Quick Tip
—————————————————————-

 

 

Take a ten minutes break, right now. Plan your day on paper. Make yourself a list of everything you would like to achieve today. That’s right, everything.

Now, get two coloured highlighter pens and mark all the tasks that will take more than half an hour, and all those that will take less.

Set your own priorities for the jobs, but make sure you complete at least two short ones for every long one.

For every long job crossed off the list or two short ones, give yourself a small reward, a five minute break, a square of chocolate, a cup of coffee. You choose.

Now watch as your busy schedule starts to make more sense.

Welcome to the wonderful world of time management.

 

 

—————————————————————-
     Just For Fun
—————————————————————-

 

 

Goldfish are the only known animal that can see in both infrared and ultraviolet light.

 

 

—————————————————————-
Wrapping it all up

—————————————————————-

 

 

I hope you found this informative and not to formal and over the coming weeks I will share with you some of the easiest ways to get started online and with your feedback this newsletter will develop into something really special to help you on your journey.

 

Speak to you next week with how to raise the small amount of start-up money you will need for internet marketing, (only a few dollars), without spending any of your own money and another business opportunity as a by-product that may interest you and of course some more useful free information.

 

To watch this weeks training video just click on the link below and don’t forget to look out for my email headed Starting Point Weekly every week. Until next week enjoy the video training.  Click here to view lesson 1.
To your continued success.

Mike Rylance.

 

 

 

 

If you have any suggestions for this newsletter or require any help you can contact me in person by email at   [email protected]

 

Have you tried making your own marketing videos yet? If not its something you should consider many of the big marketers are doing it and it’s much easier than you think. You have two choices make a PowerPoint presentation of slides and just read out what it says on the slides, or appear in the video yourself and read off a pre prepared script.

Now before you panic and say I could never appear in a video just give it a try. Here’s how I do it, first you don’t need a state of the art camera, you can do this with virtually any video camera, at a push even your mobile phone. But ideally you want a video camera that can take an external microphone to minimize back ground noise and make sure you can be heard properly.

Another useful but not essential feature is the ability to turn around the screen so it’s facing you, so you can see yourself while you are filming to make sure you are in the centre of the screen. You then set your camera up on a tripod so it sits in front of your pc screen. You then make sure your script is written in Microsoft word or on a note pad then you copy and paste it into a free program called Cue Prompter.

At www.cueprompter.com you can access for free, an autocue program like they use on tv. You simply open up the program and paste in your text where it says, write or cut and paste your script here. You can then start the text running on your pc monitor, you can control the speed the text is shown.

Then you simply read out your text and while you are reading you are looking directly into the camera as it’s in front of the screen you are reading from. If you make a mistake which I usually make quite a few, no problem only you know about it, you just press stop and try again, you can edit out any mistakes later.

I use a paid product called Camtasia which is the Rolls Royce of video making, but it is expensive at over $200. But there is a free one on your windows pc called widows movie maker or imovie for a mac, or one called jing which is a free version of camtasia. I have put together a training video to show you cue prompter in action and I will be making another video covering the editing of your videos.

So what are you waiting for, just give it a try. Only you will see the results until you are completely happy with it and don’t worry about your voice, everyone hates the sound of there own voice on video but it sounds fine to everyone else. So don’t forget click the blue link below to watch the video and who knows you could be the next Stephen Spielberg.

Click here to watch the video

Please be patient while it downloads.

To your continued success

Mike

May
31

How To Choose The Right Domain Name

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Hello and welcome back, Today as promised I want to talk to you about choosing a domain name the right way.

Before we get started I want to explain to anyone who doesn’t know what a domain name is and why it’s important to choose the right one.

A domain name is for example google.com, or youtube.com. The main reason it’s important to choose the right one is to help get you ranked with google, hopefully on the first page so you can get free traffic to your site or offer.

Let’s say for example you are selling a product on keeping chickens. You need to think about what people will be typing into to the search engines to find the information they want.

You can use free tools to find this out and this is my favourite one,  google adwords . You can sign up for a free account which I recommend, as you get up to 800 search results if you sign up, as opposed to 100 if you don’t.

As you can see below these are the keyword phrases people are typing into the search engines to find information about keeping chickens.

The first one shows us there are 18,100 global monthly searches for the phrase keeping chickens, which shows us there is a need for information in this niche and better still if you look in the competition column there is low competition for the keyword phrase.

Now armed with this information you want a domain name that ideally, matches the keyword phrase exactly, as google will position you near the top of their search engine because they like to show sites giving exactly the information that was typed in for the search.

Ideally if it were available, which I very much doubt you want the domain www.keepingchickens.com to help you rank highly in the search engines. Of course you can use either .net or .org if you can’t get .com but ideally you want .com.

You can of course try any other of the keyword phrases for the google adwords list above. Just make sure there are at least 3,000 global searches a month because it’s no use picking a domain name that nobody is searching for.

You would then go to a hosting site such as Dreamhost.com  or Hostgator.com and check to see if the domain name is available and if it is register it for one year for roughly $10.

Well there you have it, how to find and register an exact match domain name.

I have created a short video covering what we have just discussed as I know sometimes it’s easier to watch something than read it.

To watch the video just click on the blue link below.

Click here to watch the video

Comments (0)
May
13

What Is The Copyscape Test?

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You may or may not have heard about articles having to pass the copyscape test but let me quickly explain what it`s all about. When you are buying PLR articles to use on either your own site, or more so on article directories you don`t want to just use them as they come.

This is because the articles will have been used by other marketers thousands of times before you and the article directories will only accept unique content.

Whilst you could use them as they are on your own site it will not help you rank well with the search engines as this is considered duplicate content.

What you should do is to either rewrite them yourself or outsource to sites such as Freelancer.com or Elance.com. What is Copyscape, well it’s considered the industries benchmark when it comes to checking for your contents uniqueness.

What the copyscape site does is check your article or text for it’s unique content on sites all over the internet in seconds. You just go to www.copyscape.com and sign up for an account and pay in $5 or $10.

This allows you for 5 cents a time to simply copy and paste your text into the box and push a button and within seconds it will scan the internet and tell you if your content is unique.

This is a must if you are paying others to rewrite for you to make sure they have done a good job before you pay them. It is also necessary to check your own articles if you have rewritten or spun them to ensure you have altered them sufficiently to make them unique.

I have created a short video for you demonstrating the live use of the Copyscape site. Check it out using the blue link below.

Watch video by clicking here

Please be patient while the video loads.

 

To Your Continued success

 

Mike

Apr
24

How To Choose The Right Domain Name

Posted by: | Comments (0)

Hello and welcome back, Today as promised I want to talk to you about choosing a domain name the right way. Before we get started I want to explain to anyone who doesn’t know what a domain name is and why its important to choose the right one.

A domain name is for example google.com, or youtube.com.The main reason it’s important to choose the right one is to help get you ranked with google, hopefully on the first page so you can get free traffic to your site or offer.

Let’s say for example you are selling a product on keeping chickens. You need to think about what people will be typing into to the search engines to find the information they want.

You can use free tools to find this out and this is my favourite one, google adwords . You can sign up for a free account which I recommend as you get up to 800 search results if you sign up, as opposed to 100 if you don’t.

As you can see below these are the keyword phrases people are typing into the search engines to find information about keeping chickens. The first one shows us there are 18,100 global monthly searches for the phrase keeping chickens, which shows us there is a need for information in this niche and better still if you look in the competition column there is low competition for the keyword phrase.

Now armed with this information you want a domain name that ideally, matches the keyword phrase exactly, as google will position you near the top of their search engine because they like to show sites giving exactly the information that was typed in for the search.

Ideally if it were available, which I very much doubt you want the domain www.keepingchickens.com to help you rank highly in the search engines. Of course you can use either .net or .org if you can’t get .com but ideally you want .com.

You can of course try any other of the keyword phrases for the google adwords list above. Just make sure there are at least 3,000 global searches a month because it’s no use picking a domain name that nobody is searching for.

You would then go to a hosting site such as Dreamhost.com or Hostgator.com and check to see if the domain name is available and if it is register it for one year for roughly $10.

Well there you have it, how to find and register an exact match domain name. I have created a short video covering what we have just discussed as I know sometimes it’s easier to watch something than read it.

To watch the video just click on the blue link below.

Click here to watch the video

To your continued success

Mike

Comments (0)

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