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Archive for Listbuilding

Why Building A relationship With Your List Is So Important

 

The reason building a relationship with your list is so important is because it is far easier to get someone who has got to know and trust you through your blogs and emails to buy from you than, to try and sell to a total stranger who doesn’t know or trust you.

It’s just like the start of a new TV series, at first you are not sure about it, then as the weeks go on you get to know the characters and before long you are hooked and shouting at the TV if one of them is in danger.

You can build up that kind of trust with your list of subscribers by giving them what they want and not abusing their trust. Over time they will look up to you and treat you as an expert in your niche.

They will come to you for advice and when you recommend a product that you say will help them, they will trust your judgement and buy it. If this frightens you it shouldn’t, as your knowledge grows you will be surprised at what you do know and anything you don’t just go to the forums or google it and you will usually find what you need.

Failing that, drop me an email and I will help you. Most newcomers, (newbies) as they are known in the business, a term I dislike as I think it makes the newcomer feel small and vulnerable, will most likely know far less than you, which to them makes you an expert.

What you must never do is bombard your list with sales promotion after promotion and give them nothing of value in return. Also never promote a product you have not inspected yourself to make sure it will be of value to your list.

If you promote even one bad product, your list members will punish you by unsubscribing in their droves and your reputation will be permanently damaged.

As a rule if you are driving new potential customers who do not know you to a new offer, you will find only around 2% will buy. That means approximately 98 from every 100 visitors you send will leave your site probably forever, empty handed.

An offer sent out to your list of loyal customers on the other hand will bring in many times that. Treat your list well and you can make thousands of dollars a month from a relatively small list of just a few thousand subscribers and be set for life.

This where the big money can be made with no more effort than sending out an email promotion once or twice a month promoting a product that is either your own or an affiliates.

Your list will become your most important asset, you can do joint ventures (jvs) as they are known with other list holders, you promote their product to your list after checking it out first.

Then they promote your product to their list and because both lists trust their owners, when you recommend their product to your list they will buy on your recommendation and vice versa on their list.

I hope this has explained why you see the phrase “the money is in the list” everywhere, it’s because it’s true, but what it really should say is the money is in your relationship with your list.

Keep checking back regularly as I will be adding training and videos weekly to the site to help you on your journey to success.

To your continued success

Mike

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Hello again and today I want to talk to you about list building and why you should start building one as soon as possible.

You can promote affiliate products on the likes of Clickbank as an affiliate and get up to 75% commission for every sale you get which sounds like a great deal until you look more closely at what you are missing out on.

Let me explain, at first glance 75% commission on a product you didn’t create and don’t have to deal with sales and customer service sounds a good deal, but look deeper and there are some disadvantages.

The reason why anyone would give you 75% of their profits is because you are the one doing all the hard work by sending them visitors (traffic) to their offer.

Visitors they would never have had without your efforts, so they make 25% for doing nothing and the icing on the cake is they get to capture the email addresses of the visitors and add them to their list.

Then in the future they can send offers to that list and generate sales for years to come and keep 100% of the profit, pretty clever eh. You are effectively building their list for them and earning them 25% profit to boot and all for no work on their side.

That is why ideally you should strive to create your own product as soon as you feel ready. Then you can sign up your own affiliates to send you visitors and build you a list, instead of you spending all your time trying to get traffic to affiliate sites and not building your own list, which will become your greatest asset.

That’s how the big marketers do it. You must have heard the phrase “the money is in the list” well it’s 100% true provided you give them quality information and build up a relationship with them.

If you do this then they will then trust you and buy from you time and time again. What you must not do is bombard your list with offer after offer without giving them anything in return as this will make them unsubscribe in their droves.

Some of the big marketers do this and rely on getting hundreds of new visitors a day on their list and burn them out with offer after offer over a few days or weeks until they unsubscribe.

This is not the way to build a sustainable business as you are constantly having to find a large number of new subscribers for your list. If you slowly build up your list and look after it, as I said your subscribers will buy from you time after time because they feel they know and trust you.

You don’t even need a very large list to make a good income, just a few hundred subscribers in the right niche can make you a good living.

Once you have your own list you can then promote, not just your own products but affiliate ones as well. You can also do joint ventures, where you do a deal with a fellow marketer in a similar niche and with a similar sized list and promote your products to their list and in return you do the same with your list.

You both get to sell products to customers you wouldn’t normally have access to and add them to your list, so it’s win win for both of you.

You can also contact other list owners and do what is known as an ad swap or list swap. This is very similar to a joint venture but you usually each give away something such as a short video or report to entice people from each others lists to give their email details in return for the freebie.

This allows both of you to add new subscribers to your lists for free. I hope this has explained why your own list is so important, I realise at this stage you might be thinking you could never have your own product, but it’s easier than you think.

But that’s a subject for another day, so until next time, take care and we will speak again soon.

To your continued success

Mike

Categories : Listbuilding
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