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Starting Point Weekly Issue 7


Starting Point Weekly Issue 7




*** Starting Point Weekly





***Greetings and welcome back to another packed newsletter.

This week we will be looking at setting up a squeeze page for the product you selected last week. What is a squeeze page I here you say, well a squeeze page is a page you set up on the internet where you drive traffic (visitors) to.

The sole purpose of this page is to squeeze the email address out of your prospects (potential customers) in return for your free gift/offer. The reason you need to capture their email address is because you want to add them to your email list, as you need to make building your list a priority. As we have already said the money is in the list.

You can`t beat having a list of hungry buyers that you have built up a relationship with that you just send an email out to every time you want to earn some cash.  Then because they trust you, they buy in there droves creating you a push button income so to speak.

This is the nearest you will ever come to a push button income, but you need to put in the work first to build the list and the relationship. This is the secret to internet marketing success, not chasing traffic but to concentrate on building your list.

Building a list is not as difficult as you may think and we will be going into list building in greater detail later on in the training, but we need to set up a few things first.




Thought For Today




When we set our goals, it is natural to aim for the summit. We look for the highest point that we can imagine.


That’s wonderful – all achievers have a clear vision of their ultimate target – but it is only a part of the goal-setting process.


A true goal, one that has any chance of being realized, comes in two parts:


1. The top of the stairs


2. The next step.


Imagine a person with arthritis looking up at a flight of stairs. The task is immense. The flight of stairs may as well be a mountain.


But the first step isn’t so bad. Grip the handrail and haul – not too difficult, not too painful.


The second step is just as easy as the first one – and so on all the way up.


Pretty soon, the top is reached, but it wasn’t a mountain climbed – it was twelve simple steps.


Every goal that you set should stretch you beyond where you are right now. It should be something that is beyond your current abilities to reach IN ONE STEP.


But right underneath where you’ve written down that huge objective, you must also write down the first step that you will take on that journey.


It is like pulling on a rope. To begin with you can’t clearly see what is tied on to the other end. You know it’s there, because the rope is heavy, but all you can see is a shadowy outline.


With each pull on the rope the outline becomes more and more distinct until it is right there in front of you. All you have to do then is reach out and grab it.


So don’t forget when you write down your goals – they come in pairs: the big leap and the little step. And in many ways, the little step is the more important.








Quintilian said,


“A great part of art consists in imitation. For the whole conduct of life is based on this: that what we admire in others we want to do ourselves.”





A Moment’s Inspiration




Take a minute to try this exercise today:


Think about everything you’ve done in the past week and write down one thing that was harder or less enjoyable than it should have been.


Now, under that one item, brainstorm five ways that you could have done it better, made it easier, enjoyed it more or generally have performed more effectively.


That’s it. You don’t have to go back and do the work over – just make yourself aware, on paper, of ways you could have improved.


If you make a habit of doing this every Friday, in time, all those ‘do it better’ ideas will form part of your awareness.


Every job you do will over time be easier, work out better and be much more enjoyable as you will subconsciously use the brainstormed ideas to give yourself a helping hand.


How about that – an easier life for just five minutes work a week.


I could make that into a best-selling book all on its own!




How To Create A Squeeze Page Using Free Software




As we have already said the purpose of a squeeze page is to drive visitors to it and squeeze their email address out of them so we can add them to our list. The reason they will do this is because we have offered what is known as an ethical bride by way of a free product or training, in exchange for their details.

So let’s get started. You need to download a free program called kompozer available at, download this and save it to your desktop where you can find it for later. You can also use a program called Microsoft expression which maybe already on your pc as part of Microsoft office; they both do a similar thing.

You can then either bring a squeeze page into the program that you have already been provided with or you can create one yourself, and you can customize it to suit your requirements. I have put together a video on using kompozer which you can view in this week’s video training at the end of the newsletter as I think showing you it in action is the best way to take this in.

Plus there are also many video tutorials on youtube. Just type in kompozer tutorials or Microsoft expression tutorials on youtube if there’s anything I missed or you don’t understand fully.

I am also giving you 10 squeeze page templates that you can download at the end of the newsletter and make use of. They are in a zip file and to open it you will need if it’s not already on your pc an unzipping program called WinZip. Just go to goggle and type it in and download it, it’s free.





This Week’s Quick Tip




What is your point of difference?


We all hear about how businesses should develop a USP (unique sales proposition) but how often do we develop one for ourselves?


Modern business is trending towards a numbing sameness. Visit almost any city looking at the shops you would be very hard pressed to identify where you are – the Starbucks, McDonalds, Burger King, Next, Body shop, H & M stores could be anyplace. They are certainly everyplace.


Against this backdrop of increasing corporate sameness, it is becoming even more important to stand out.


Find a point of difference for yourself and your business and you are guaranteed to get noticed.




The A-Z Of Internet Marketing



G is for google analytics

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. A premium version is also available for a fee. The product is aimed at marketers as opposed to webmasters and technologists from which the industry of web analytics originally grew.

It is the most widely used website statistics service, currently in use on around 55% of the 10,000 most popular websites. Another market share analysis claims that Google Analytics is used at around 49.95% of the top 1,000,000 websites (as currently ranked by Alexa).


Google analytics can track visitors from all referrers, including search engines, display advertising, pay-per-click networks, e-mail marketing and digital collateral such as links within PDF documents. This is a really useful free tool for testing your campaigns as you need to know how well your squeeze page is converting for instance.

You can put up two different squeeze pages and set it up so the traffic is split between the two so you can see which is converting visitors onto your list the best, this is known as split testing. This is critical if you are paying for traffic as you want the biggest bang for your buck.

You can also use it on your site or blog to track visitors to see how long they stay on your site, what pages they viewed and you can look for patterns such as what page did people last view before they left your site, if a lot of visitors left your site after viewing a particular page for instance you might want to look at that page more closely to determine why and alter the page to make it more visitor friendly.





Just For Fun




Here is something I bet you don’t know:


Think back to your schooldays when your Math teacher talked about infinity. Do you remember the sign that is used to show an infinite amount?


It is a figure 8 on its side.


Now in my mind, ‘the infinity sign’ is a perfectly good name for it.


So how many people, I wonder, know that it is actually called a ‘lemniscate’.





*** Parting Words





So by now you have hopefully chosen your product and registered your domain name, if not try to get it done this week as don’t want you to get left behind.  Although you will be able to access all the training indefinitely as I am not going anywhere, its better to try and keep the momentum up if possible to stay motivated.

The next stage as we have just covered is to create your squeeze page step by step and be ready to upload it to the internet next week along with getting your hosting set up if you haven`t done so already so we can upload your squeeze page live to the internet. Don’t worry its easier than you think and you can follow me step by step as together we upload to the internet together.


Don`t forget to watch this weeks free training video by clicking the blue link below and until next week take care and bye for now.


Click here to watch this weeks training video


Click here to download your squeeze page templates


Get an Aweber autoresponder account by clicking here

Click here for a GetResponse account


To your continued success




As usual your comments on this newsletter are valuable to me and any improvements or additions or even omissions will be taken note of if enough people share your opinion. This is your newsletter and I want you to have a say about what goes into it to get the most out of it.

If you have any information or comments or questions you would like to share with the readers please email them to the usual address below and I will give you full credit by name if they are printed.

Email me at mailto:[email protected] and I will reply personally as soon as I can.










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